What is Marketing Cloud/Pardot?
Messaging & Automation
Use Email Studio to send messages tailored for your clients based on unique data points and previous engagement. This scalable feature promotes efficiency and effectiveness while also improving the internal communication of your team. Also use Mobile Studio and Journey Builder to increase customer engagement, and create a smooth process of on-boarding a new customer and eventually push notifications to loyal customers.
Data & Advertising
Advertising Studio is a innovative product that allows your team to reach the right audience with a campaign that is relevant to them. Whether you want to onboard new customers, engage current ones or upsell customers with products they might like based on historic data, Advertising Studio has proven to be highly effective. Also use Data Studio to connect with bigger and more targeted audiences to make better use of your marketing budget.
Social Media
Has your team ever felt like there is a disconnect between your digital marketing efforts and social media? This is where Social Studio can save the day.
The customer has more power than ever with the ability to fire off a tweet in seconds that can harm your reputation, so having the ability to quickly resolve these cases with Social Studio increases customer satisfaction rates and will connect these leads with members of your sales team.
Measurement & Analytics
Products like Datorama and Google Analytics 360 allows you to unify all marketing efforts and help you understand where you have room for improvement and where you are killing it. Visualize your data to better understand the story of how well your money is being spent and then effectively align your messaging based on audience segment.